Sponsorship opportunities can look great on paper.
The challenge is knowing what questions to ask, what risks to consider, and whether the opportunity truly aligns with your business goals.
Before committing valuable budget and resources, get an objective assessment. Send over the proposal, sponsorship deck, or partnership opportunity you're considering, and I'll provide a detailed assessment with practical recommendations, potential concerns, and the questions you should be asking before moving forward.
I've spent more than 20 years evaluating sponsorship opportunities, negotiating partnerships, and generating revenue across professional and collegiate sports. This assessment is designed to help you make a more informed decision before moving forward.
A team, league, athlete, or event has approached you with a sponsorship proposal.
You're considering a significant investment and want an experienced, objective perspective.
You're unsure what questions to ask before signing an agreement.
Leadership wants recommendations before committing budget.
You're comparing multiple sponsorship opportunities.
You want to avoid costly mistakes and maximize your investment.
You're trying to determine whether the opportunity is fairly priced.
This isn't a generic review or ChatGPT readout. It's a detailed assessment of the opportunity, focused on helping you understand the value, identify potential concerns, and determine the best path forward for your organization, from someone who understands.
Every opportunity is different, but reviews commonly include:
Strategic Fit: Does this opportunity align with your business objectives, target audience, and overall growth strategy?
Value & Investment Analysis: Are the assets, benefits, and rights being offered aligned with the investment being requested?
Risks & Considerations: What potential concerns, limitations, or red flags should be addressed before moving forward?
Negotiation Leverage: Are there additional assets, rights, or opportunities worth requesting during negotiations?
Overall Recommendation: Based on the information provided, what would I do if I were in your position?
Clear, objective feedback you can use to make a more informed decision.
✓ Written sponsorship assessment
✓ Opportunity strengths and advantages
✓ Risks and potential concerns
✓ Questions to ask before moving forward
✓ Negotiation considerations
✓ Strategic recommendations
✓ Suggested next steps
✓ Overall perspective and guidance
✓ Debrief call
Most sponsorship decisions involve significant budget, internal stakeholders, and long-term commitments.
An outside perspective can help uncover blind spots, identify missed opportunities, and provide confidence before moving forward.
The best opportunities aren't always the most obvious, and the most attractive proposals aren't always the best investments.
I've spent more than two decades working across professional and collegiate sports, helping organizations generate revenue, evaluate partnerships, and build successful sponsorship programs.
I've sat on both sides of the table, working with teams seeking sponsorship revenue and organizations looking to invest wisely.
That experience allows me to evaluate opportunities through both the seller's and buyer's lens.
One assessment could help you identify hidden risks, uncover missed opportunities, and make a more informed investment decision.
Over more than 20 years, I've worked with hundreds of brands across the NFL, NCAA Division I athletics, minor league sports, and professional sports organizations. Those partnerships have ranged from Fortune 500 companies and national brands to regional businesses looking to reach passionate fan bases.
These logos aren't simply a list of companies. They represent years of building sponsorship strategies, negotiating partnerships, creating activation ideas, managing client relationships, and helping organizations generate meaningful commercial revenue.
Every organization is different, but the fundamentals remain the same: understanding a company's business, identifying where sports could help solve a commercial challenge, and building relationships that last. Some relationships lasted a season. Others lasted for years.
The organizations below are grouped by the teams and properties where I worked with them throughout my career.
New York Jets | Brand Partners
University of Wisconsin Athletics / Badger Sports Properties | Brand Partners
University of Toledo Athletics / Rocket Sports Properties | Brand Partners
New Orleans Saints & Pelicans | Brand Partners
Media | Brand Partners
Valuation, Statistical Analysis, and Inventory Management | Brand Partners