Sports sponsorship is one of the most dynamic opportunities for brands today.
It can build loyalty, unlock new markets, and connect with fans in ways no other channel can. But it’s also one of the most misunderstood.
Every year, companies pour money into flashy activations that fade fast. Not because the ideas aren’t bold, but because they miss the strategy, the fit, and the follow-through. The difference between noise and real impact comes down to knowing how the business really works behind the scenes.
You're looking to break through the noise and show results
Every brand wants visibility, but only a few turn it into real ROI and authentic connections with fans.
The space is crowded, budgets are scrutinized, and leadership wants proof that every dollar delivers. You don’t just need visibility, you need deals that fit your brand, resonate with fans, and stand up in the boardroom.
You want to elevate your brand story through smarter deals. You want to cut through the clutter, find the right partners, and unlock opportunities others overlook. And you need someone who’s been on both sides of the table, inside teams and alongside brands, who knows how the deals actually get done.
Sponsorship isn’t just about logos on jerseys or signage in stadiums.
It’s about creating moments that fans remember, and building partnerships that actually move your business forward.
The brands that win in sports don’t just spend, they invest. They align with the right property, tell the right story, and measure impact in ways the C-suite understands.
That’s where my network, experience, and strategy come in. I've helped global brands and national teams alike cut through the noise to deliver both fan engagement and business growth.
When you're working with me, you’re not getting a cookie-cutter playbook. You’re getting:
Perspective from both sides
Understand how opportunities are sold, evaluated, negotiated, and activated from the perspectives of both properties and brands.
Better questions
The most successful partnerships often come down to asking the right questions before the deal is signed.
Practical recommendations
No theories. No templates. Just real-world guidance based on what actually works.
Experience that shortens the learning curve
Benefit from lessons learned across more than 20 years of partnerships, sponsorships, negotiations, and commercial strategy.
Whether you’re exploring sponsorship for the first time or refining an established program, the difference is having someone who knows what works and what doesn’t.
Let's work together! Check out what option works best for you below.
Read the latest insights and reports from Dr. Dan.
Over more than 20 years, I've worked with hundreds of brands across the NFL, NCAA Division I athletics, minor league sports, and professional sports organizations. Those partnerships have ranged from Fortune 500 companies and national brands to regional businesses looking to reach passionate fan bases.
These logos aren't simply a list of companies. They represent years of building sponsorship strategies, negotiating partnerships, creating activation ideas, managing client relationships, and helping organizations generate meaningful commercial revenue.
Every organization is different, but the fundamentals remain the same: understanding a company's business, identifying where sports could help solve a commercial challenge, and building relationships that last. Some relationships lasted a season. Others lasted for years.
The organizations below are grouped by the teams and properties where I worked with them throughout my career.
New York Jets | Brand Partners
University of Wisconsin Athletics / Badger Sports Properties | Brand Partners
University of Toledo Athletics / Rocket Sports Properties | Brand Partners
New Orleans Saints & Pelicans | Brand Partners
Media | Brand Partners
Valuation, Statistical Analysis, and Inventory Management | Brand Partners