Most students are looking for internships in the same places.
The professional teams everyone already knows.
The job postings everyone else is applying for.
The opportunities everyone can see.
But, some of the best opportunities in sports are hiding in plain sight. Athletic departments. Rights holders. Minor league teams. Game-day operations. Student worker positions.
That's exactly why I created this guide, to help you know where to look, who to talk to, and how to turn one opportunity into the next.
This guide was built for:
College students looking for their first sports internship
Students interested in the business side of sports, including sponsorships, marketing, ticket sales, communications, operations, analytics, finance, and more
Recent graduates looking to gain experience and get their foot in the door
If you're trying to figure out how people actually get started in sports, this guide is for you.
This guide answers the questions students ask me most often:
Learn where opportunities actually exist and why some of the best entry points aren't the ones most students pursue.
Simple, practical ways to start conversations and create opportunities, even if you don't know anyone in the industry.
Learn how to build a stronger resume, prepare for interviews, and stand out from hundreds of other applicants.
Yes. And I'll show you how to do it without feeling awkward or transactional.
Get a realistic look at the work, expectations, and experiences that can help launch your career.
Learn how to build your reputation, create value, and position yourself for future opportunities.
The sports industry is evolving faster than ever. New leagues, new revenue models, new opportunities and roles that didn't exist even a few years ago are all opening up right now.
Teams and brands are expanding their digital, sponsorship, and analytics capabilities, and they're looking for people who understand or are willing to learn how the business side of sports actually works.
The opportunity is real, but so is the competition. Every year, hundreds of people apply for a handful of openings. And the sooner you prepare, the faster you'll stand out.
This guide makes sure you're not just another resume in the stack.
The sports industry is competitive, but the students who stand out aren't always the most connected. They're the most prepared. You just need to start. This guide will help you take that first step with confidence.