The right partnership can accelerate growth. The wrong one can consume budget, resources, and the wrong kind of attention for years. This 30-day engagement provides ongoing access to experienced guidance as you evaluate opportunities, navigate negotiations, and make important commercial decisions.
Every week, organizations are presented with opportunities that look promising.
A sponsorship proposal lands on someone's desk.
A property reaches out about a partnership.
An executive asks whether a new opportunity is worth pursuing.
A renewal conversation begins.
The challenge isn't finding opportunities. The challenge is knowing which opportunities deserve your time, attention, and investment.
Over the course of my career, I've evaluated opportunities ranging from local partnerships to global sponsorships. Some delivered tremendous value. Others looked great in the pitch deck and never came close to delivering what was promised.
The difference is rarely the logo, the property, or the presentation. It's the decision-making process behind the opportunity.
This engagement is designed to help organizations make those decisions with greater clarity, confidence, and perspective.
For the past 20+ years, I've worked across professional and collegiate sports helping organizations generate revenue, build partnerships, and evaluate commercial opportunities.
I've also spent years working alongside brands and corporate partners as they assessed sponsorship investments, negotiated partnerships, and measured success.
I understand how opportunities are sold, how organizations evaluate them, and where the greatest value is often created or missed.
Organizations usually bring me in during periods of change, growth, or decision-making.
They're evaluating multiple sponsorship opportunities.
They're preparing for partnership negotiations.
They're building a commercial strategy.
They're reviewing investments before committing budget.
They're preparing recommendations for leadership.
They're trying to determine which opportunities are worth pursuing and which are distractions.
What they have in common is simple: they want an experienced perspective before making an important decision.
Every engagement is tailored to your organization's priorities, opportunities, and challenges. Get practical guidance when decisions need to be made.
Sponsorship strategy
Partnership opportunities
Proposal evaluations
Commercial growth initiatives
Revenue generation ideas
Negotiation preparation
Activation opportunities
Executive recommendations
Internal stakeholder questions
Sports business trends and insights
✓ An experienced sounding board
✓ Honest, objective feedback
✓ Greater confidence in decision-making
✓ Strategic recommendations
✓ Opportunity prioritization
✓ Support for leadership discussions
✓ Faster answers to important questions
✓ A clearer path forward
This engagement is designed for organizations that need more than a one-time conversation. Over the next 30 days, we'll work together to evaluate opportunities, strengthen commercial strategy, and navigate important sponsorship and business decisions as they happen.
Initial Commercial & Sponsorship Strategy Session:
Every engagement begins with a dedicated strategy session to understand your organization, commercial priorities, sponsorship portfolio, upcoming opportunities, and the decisions you're navigating. The better I understand your business, the more valuable every conversation and recommendation becomes over the next 30 days.
Three Assessments:
Submit up to three sponsorship proposals, partnership opportunities, commercial initiatives, or investment decisions for detailed written review. Each assessment is designed to help you strengthen the opportunity, identify gaps, uncover overlooked considerations, and move forward with greater confidence.
Three Advisory Calls:
Commercial decisions rarely happen all at once. Use your advisory calls when they're most valuable—whether you're preparing for a leadership meeting, evaluating a new opportunity, working through internal discussions, or simply looking for another perspective before moving forward.
Unlimited Email Access:
Questions don't always wait for the next scheduled call. Throughout the engagement, you'll have direct email access for quick feedback, strategic questions, and timely advice so you can keep moving without losing momentum.
If your organization is evaluating sponsorship opportunities, navigating partnership decisions, or planning for future growth, this engagement provides experienced guidance throughout the process.
Over more than 20 years, I've worked with hundreds of brands across the NFL, NCAA Division I athletics, minor league sports, and professional sports organizations. Those partnerships have ranged from Fortune 500 companies and national brands to regional businesses looking to reach passionate fan bases.
These logos aren't simply a list of companies. They represent years of building sponsorship strategies, negotiating partnerships, creating activation ideas, managing client relationships, and helping organizations generate meaningful commercial revenue.
Every organization is different, but the fundamentals remain the same: understanding a company's business, identifying where sports could help solve a commercial challenge, and building relationships that last. Some relationships lasted a season. Others lasted for years.
The organizations below are grouped by the teams and properties where I worked with them throughout my career.
New York Jets | Brand Partners
University of Wisconsin Athletics / Badger Sports Properties | Brand Partners
University of Toledo Athletics / Rocket Sports Properties | Brand Partners
New Orleans Saints & Pelicans | Brand Partners
Media | Brand Partners
Valuation, Statistical Analysis, and Inventory Management | Brand Partners