Reports tell you the impressions. Dashboards tell you the reach. Valuation models tell you what the assets should be worth.
But none of them tell you what it actually felt like to be there.
Did fans notice the sponsorship?
Did the activation enhance the experience or interrupt it?
Did the hospitality justify the investment?
Were valuable assets being underutilized?
Was the partnership creating value or occupying space?
Those answers only reveal themselves on gameday.
The Gameday Evaluation provides an experienced, independent perspective from someone who has spent more than two decades building, selling, valuing, and evaluating sponsorships across professional and collegiate sports.
You're approaching a renewal and want an objective perspective before committing additional budget.
You're exploring new sponsorship opportunities and want an experienced perspective on how a team, venue, or property aligns with your brand.
You've launched a new partnership and want to understand how it's performing in the venue.
Leadership is asking whether the investment is delivering the value that was promised.
You suspect there are missed opportunities within the partnership but need a fresh set of eyes.
You're considering a sponsorship opportunity and want an experienced evaluation before moving forward.
You manage the relationship but rarely have the opportunity to experience it firsthand.
You want a perspective that isn't coming from the property, agency, or seller involved in the deal.
Every partnership is different, but evaluations commonly focus on five areas:
Visibility & Integration: Is the sponsorship actually being seen? Does it feel naturally integrated into the venue and fan journey, or does it feel disconnected?
Authenticity & Brand Fit: Does the partnership make sense? Does it strengthen both brands, or could the sponsor be easily replaced with another logo?
Fan Experience: Does the sponsorship improve the experience for attendees? Does it create engagement, value, convenience, or memorable moments?
Premium Hospitality: Does the experience justify the price and support relationship-building objectives?
Missed Opportunities: What assets, moments, experiences, or touchpoints are being overlooked that could create additional value?
Every evaluation includes:
A structured written Gameday Evaluation
Key observations and findings
What's working well and why
Areas of concern and potential risks
The single biggest missed opportunity
Practical recommendations for improvement
Strategic questions to raise with your partner
A 60-minute debrief session
The goal is not to create another report, but to help you make better decisions.
For more than 20 years, I've worked on both sides of the sponsorship table.
I've helped teams generate revenue and brands invest with confidence. I've negotiated partnerships, valued sponsorships, and learned the best commercial strategies start with curiosity.
The best sponsorships aren't remembered because they generated the most impressions. They're remembered because they created moments.
That's what I look for.
When I walk into a venue, I'm not looking for logos. I'm watching how fans move, what captures their attention, where brands naturally fit into the experience, and where there are opportunities to create even more value.
Those insights don't come from a dashboard. They come from being there.
The Gameday Evaluation isn't about critiquing your partnership. It's about providing an independent perspective to help you create a stronger experience for your fans, your partners, and your business.
Experience your partnership the way your fans, partners, and customers do and uncover opportunities to create even more value.
Over more than 20 years, I've worked with hundreds of brands across the NFL, NCAA Division I athletics, minor league sports, and professional sports organizations. Those partnerships have ranged from Fortune 500 companies and national brands to regional businesses looking to reach passionate fan bases.
These logos aren't simply a list of companies. They represent years of building sponsorship strategies, negotiating partnerships, creating activation ideas, managing client relationships, and helping organizations generate meaningful commercial revenue.
Every organization is different, but the fundamentals remain the same: understanding a company's business, identifying where sports could help solve a commercial challenge, and building relationships that last. Some relationships lasted a season. Others lasted for years.
The organizations below are grouped by the teams and properties where I worked with them throughout my career.
New York Jets | Brand Partners
University of Wisconsin Athletics / Badger Sports Properties | Brand Partners
University of Toledo Athletics / Rocket Sports Properties | Brand Partners
New Orleans Saints & Pelicans | Brand Partners
Media | Brand Partners
Valuation, Statistical Analysis, and Inventory Management | Brand Partners