The best sponsorship and commercial strategies aren't developed in isolation.
They're built when leadership, marketing, partnerships, sales, and other stakeholders are aligned around a shared vision, clear objectives, and realistic expectations.
This interactive group session provides a structured environment for discussion, collaboration, and strategic thinking—helping your team gain clarity and move forward with confidence.
Drawing on more than 20 years of experience across professional and collegiate sports, Dr. Dan Kaufmann brings an outside perspective, practical insights, and real-world experience to every conversation.
Your organization is exploring sponsorship for the first time.
Leadership wants a clearer commercial growth strategy.
Multiple stakeholders need alignment around partnership decisions.
Your team is evaluating sponsorship opportunities or proposals.
You want to improve the effectiveness of existing partnerships.
You're looking for fresh ideas and outside perspective.
Your team needs a deeper understanding of the sports sponsorship landscape.
You're preparing for annual planning or strategic discussions.
Your team needs fresh thinking from someone who's seen what works and what doesn't.
Every organization is different, and every session is customized to your specific goals, priorities, and opportunities. Together, we'll focus on the questions, challenges, and decisions that matter most to your team.
Popular discussion topics include:
Should we sponsor this team, league, athlete, or event?
Is this proposal actually worth the investment?
How should we think about sponsorship strategy?
What opportunities are we missing?
How do we generate more value from existing partnerships?
How do we measure success and justify the investment internally?
What's working in the industry right now?
What mistakes should we avoid?
Leave with greater alignment, clearer priorities, and a shared path forward.
✓ Clear priorities
✓ Strategic recommendations
✓ Actionable next steps
✓ Fresh perspectives
✓ Greater organizational alignment
✓ Increased confidence in decision-making
✓ Practical ideas your team can implement immediately
For more than 20 years, I've worked across professional and collegiate sports helping organizations generate revenue, build partnerships, and evaluate commercial opportunities.
I've sat on both sides of the table working with teams seeking sponsorship revenue and brands looking to invest wisely.
That experience allows me to provide practical advice rooted in what actually works, not just what sounds good in a boardroom presentation.
Whether you're exploring new opportunities, evaluating existing partnerships, or building your next commercial strategy, one conversation can provide the clarity and direction needed to move forward with confidence